Better Systems.
Better Performance.
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Courses, podcasts, newsletters, and tools—built for coaches and everyday training.

Accelerate your career with elite level online education, programming templates and community driven career development guidance that is ridiculously affordable.

Explore The Automated Strength Coach Ecosystem

LEARN

Real world, experience driven education. Our courses and cohorts deliver exactly what you need to excel to the next level.

TOOLS & TEMPLATES

Build programs immediately with templates and the Program Pro & Condition Pro Apps, provided with the education so that you don't just learn, you do!

STAY SHARP

Listen + learn with The Road Podcast and The ASC Blueprint. Keep on top of topics and conversations that are critical to career advancement.

Why Automated Strength Coach?

Elite-level education and tools—without the elitist price tag

Built by a coach, not an algorithm

For coaches who want to scale, and everyday people who want to stay consistent

One membership, everything included

Trusted by coaches and athletes from the NFL, international rugby, and more

Proven systems that make progress sustainable—not just possible

Explore ASC's Tools and Apps

Program Pro
For coaches who want to automate programming and scale their impact.

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Save 10–20 hours a week. Automate, analyze, and deliver better results—faster.

Condition Pro

Fitter. Faster. Smarter

For everyday people ready to get fitter, faster, and more consistent.

MAS-based training, no wearables required,
14-day free trial.

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Testimonials

This course offers more than just training programming tools: it presents a transformative philosophy based on deep knowledge. 

Beyond providing practical material, the course opens pathways for deeper learning, guiding participants toward high-quality scientific sources. 

It’s a comprehensive thinking model that goes beyond programming, offering valuable tools for achieving personal and professional goals.
Isabel Perez
In addition to Denis’ vast coaching history with the world’s top high performing individuals and teams, Denis has remained both curious and innovative. 

The ASC content provides tangible principles in bite-sized volumes so that even the busiest of coaches can roll up their sleeves and get to trialing programs and systems that have stood the test of time.
Maureen key
Reflective, contextual and most importantly, experience based.

Very few S&C coaches can approach popular topics such as Strength Programming and still come up with unique perspectives that make us rethink our everyday practice as educators and coaches.

Denis Logan is one of those people.

His thinking is one of a kind, and his writings are a must read.
Luigi Marino
*ASC CORE VALUE*

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Courses

        The Key to                Getting         Stronger, Faster!

Want to get stronger without increasing your risk of injury?

Ever wondered why traditional training programs often fall short of delivering consistent results?

Drawing from his extensive experience training NFL players, international rugby athletes, and fighter pilots, Logan reveals why the forgotten variable of frequency is the true key to rapid strength gains.
Through evidence-based insights and practical applications, you'll learn why "you don't adapt to what you don't do" and how to implement this powerful principle through a methodical, safe approach that produces consistent progress.

Whether you're a strength coach, athlete, or fitness enthusiast, this guide will transform your understanding of strength development and provide you with actionable steps to accelerate your progress.

My Name is
Denis Logan

With over 17 years of coaching experience, I’ve helped people at every level—from everyday beginners to professional athletes, Olympians, Special Forces operators, and teams in the NFL and international rugby.

My mission is to break down the science of strength and conditioning into clear, practical steps so that anyone—whether you’re a coach, athlete, or just getting started—can build real progress, confidence, and consistency.

Whether you’re looking to master your craft as a coach, or simply want a smarter, simpler way to get fitter and stronger, you’ll find the tools, support, and systems you need here.
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