About Me

I'll never forget hearing the words "diminutive". 

I'd finally decided to start my journey of becoming a strength and conditioning coach (I wanted to be an NFL S&C coach and figured I would start by volunteering at the college I was attending.)

I walked into the head coach's office requesting permission to volunteer with the S&C department.

He told me that my "diminutive stature" (I'm 5'7", 170 lbs) wouldn't work in my favor and suggested I consider doing something else.

I didn't do something else.

I doubled down and built my S&C career one step at a time.
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It's been 22 years since that fateful interaction and I've gone on to intern and work with some of the best athletes, achievers...people that the world has to offer.

I interned at the Athlete Factory in Daphne, AL, the NSCA in Colorado Springs & Athletes Performance in Tempe, AZ.

Over the course of 17 years I've had the opportunity to work with Special Forces Operators, Olympians, Racecar Drivers, NFL, MLB. NHL, NBA and International Rugby players along with preparing college football players for the NFL Combine and student pilots preparing to fly the F-16 & F-35 fighter jets.

I earned the opportunity to fulfill my dream and worked as an Assistant Strength and Conditioning Coach for the Cleveland Browns before going on to be the Head of Athletic Performance for Munster Rugby Club in Limerick, Ireland.

Through everything, I've learned the power of community, mentorship, perseverance, expertise and passion.

I've learned that sports are both unique and similar, and that preparing the human body for high performance requires a relentless dedication to the foundations of human output plus a keen eye to the unique demands of the environment.
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About ASC

The trajectory of the coaches life can be interesting and challenging.

I've experienced the continuum of that coaching life where I've been met with the question: What's Next?

In the beginning, there was a deep desire to "know everything" about human performance, and a strong dedication to learning everything I could.

That's the first part of Automated Strength Coach:
Persistent Mastery of Your Craft.

With time, and as my life changed through having a family, and getting older, the "What's Next?" question grew louder.

The second part of ASC is answering:
"What's Next?"

The answer is through using your expertise and putting it to work for you.

There are people out there that need to know what you know.
 
Using the online space, and automating your expertise, will provide you with a new found freedom while you contribute back to those in S&C that need your knowledge.

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The Mission of Automated Strength Coach is to transform you as a fitness professional by elevating your expertise with first class education.

And then transform your life by teaching you how to take your expertise online and create financial autonomy through building an online business.



ASC Core Values and Principles
("10 Commandments")

Thou shalt maintain an open mind, continually seeking alternative understandings and pushing the boundaries of knowledge within the realm of fitness and health.
Thou shalt embrace dedication to lifelong learning, recognizing that mastery is a continuous journey and committing to ongoing education in the realm of fitness and health.
Thou shalt make knowledge and education accessible to all, ensuring that pricing structures are favorable and content is easy to understand and impactful.
Thou shalt believe in the power of knowledge, education, and mentorship, and shalt always strive to share learned insights to empower others on their journey towards success.

Thou shalt uphold the values of freedom, independence, and financial autonomy, encouraging individuals to build powerful personal brands and live life on their own terms.

Thou shalt prioritize efficiency and effectiveness through the implementation of systems, recognizing that time is a valuable asset to be spent wisely and that automation frees up resources for building meaningful connections.
Thou shalt recognize the power of tribes and prioritize building connections with like-minded individuals, creating a supportive community that enriches learning and provides a safe space for growth.
Thou shalt be known for providing highly insightful and impactful education, guiding individuals towards financial independence, while ensuring that the learning process remains interesting and engaging.
Thou shalt continuously seek knowledge, take action, and embrace calculated risks, fostering a culture of growth and ownership within the community.

Thou shalt prioritize authenticity, striving to be true to oneself and genuine in all interactions and endeavors.